Professional development: The importance of personality types

Good morning all! Recently, as I have been delving more into my professional and personal development as an individual, I have revisited certain aspects of my Undergraduate degree. One thing I revisited was the Myers Briggs test. Last week, I went on 16personalities and took the test to see what it came back with. I have always...

Valentine’s Day… is the marketing hype over?

Hi all, Oh.... it's been another of those weeks, dust yourself off and keep going. February hasn't been my friend and I thought weeks in advance, what better blog post to do than a Valentine's one? However, I just use Valentine's Day as an excuse to eat silly amounts of  food with my boyfriend of...

Professional Practice… take time for yourself

Good evening, SOOOO.... I had another blog post in mind this week but after an emotionally draining couple of weeks that left me to abandon my blog for 2 weeks, I wanted to discuss how it's important to maintain professionalism meanwhile looking after yourself. Funny enough, it is #TimeToTalk today so this ties in well. As...

New Year, New You Campaigns… what makes them so appealing?

Hi all, So last week I discussed the January sales and the revelation of how misleading they can be at times when we think we are getting a sale, when we are not.  Another thing I’m really passionate about is body positivity on social media, I’m writing my masters dissertation about it. Which is why...

January sales… a marketing trick?

Hi all,  So, I wanted to discuss this time of year where we always want to go shopping and why... January sales.  I find that after Christmas, all the shops have their "best" sales on, whether that’s online or offline. I recently watched a documentary (unfortunately I can’t remember the name of it for the...

The importance of social media in a crisis

Happy New Year all! So I thought this blog post should be based on an important and very relevant topic. We have all been made very aware of the horror that is going on in Australia with the fires and the human and animal lives that have been lost because of it.  Lots of social...

Developing your professional self: the importance of digital creativity in PR

Good afternoon, I am at the end of the first semester of my second year as an MA Student! I'd say this is a time to start winding down for Christmas but I do still have a deadline due mid-January and I also need to start writing the Methodology section of my MA dissertation that...

Spotify Wrapped 2019: The personalised music campaign of the year that we love to share!

Good afternoon all! It’s December and don’t we know it! I find that it’s not just my favourite Christmas campaigns that come out this time of year but also all the ‘end of year’ things too! You have social media platforms such as Facebook asking you to ‘Share your Year’ with your friends and celebrate...

Reputation and the power of influence: Taylor Swift vs Big Machine Records

Good morning all!  I wanted to talk about a big headline this week in the world of music as it really caught my attention and made me think of 3 things: reputation, ethics and the power of influence and social media.  Taylor Swift is one of the worlds most successful music artists of this decade....

What makes a successful Christmas campaign?

Hello again! So... I will kind of admit the little Christmas elf in me has wanted to start making an appearance with all of the Christmas adverts coming to light in the last couple of weeks! As a PR student, I always look at these campaigns in more depth than just your average person (as...