Professional development: The importance of personality types

Good morning all! Recently, as I have been delving more into my professional and personal development as an individual, I have revisited certain aspects of my Undergraduate degree. One thing I revisited was the Myers Briggs test. Last week, I went on 16personalities and took the test to see what it came back with. I have always...

Professional Practice… take time for yourself

Good evening, SOOOO.... I had another blog post in mind this week but after an emotionally draining couple of weeks that left me to abandon my blog for 2 weeks, I wanted to discuss how it's important to maintain professionalism meanwhile looking after yourself. Funny enough, it is #TimeToTalk today so this ties in well. As...

New Year, New You Campaigns… what makes them so appealing?

Hi all, So last week I discussed the January sales and the revelation of how misleading they can be at times when we think we are getting a sale, when we are not.  Another thing I’m really passionate about is body positivity on social media, I’m writing my masters dissertation about it. Which is why...

January sales… a marketing trick?

Hi all,  So, I wanted to discuss this time of year where we always want to go shopping and why... January sales.  I find that after Christmas, all the shops have their "best" sales on, whether that’s online or offline. I recently watched a documentary (unfortunately I can’t remember the name of it for the...

The importance of social media in a crisis

Happy New Year all! So I thought this blog post should be based on an important and very relevant topic. We have all been made very aware of the horror that is going on in Australia with the fires and the human and animal lives that have been lost because of it.  Lots of social...

Developing your professional self: the importance of digital creativity in PR

Good afternoon, I am at the end of the first semester of my second year as an MA Student! I'd say this is a time to start winding down for Christmas but I do still have a deadline due mid-January and I also need to start writing the Methodology section of my MA dissertation that...

Reputation and the power of influence: Taylor Swift vs Big Machine Records

Good morning all!  I wanted to talk about a big headline this week in the world of music as it really caught my attention and made me think of 3 things: reputation, ethics and the power of influence and social media.  Taylor Swift is one of the worlds most successful music artists of this decade....

What makes a successful Christmas campaign?

Hello again! So... I will kind of admit the little Christmas elf in me has wanted to start making an appearance with all of the Christmas adverts coming to light in the last couple of weeks! As a PR student, I always look at these campaigns in more depth than just your average person (as...

Is ethical branding important to us?

Good afternoon, Today's blog post comes from this week's lecture where we discussed the importance of brand identity and corporate branding. I love group discussion and going back and forth on different opinions and utilising companies as examples to back up these opinions. The discussion I ended up in with my group was whether we...

#StressAwarenessWeek: How to manage stress as a university student

Happy November everybody! This week is #StressAwarenessWeek in the UK and tips are being spread far and wide from the NHS and large mental health charities. I wanted to make a friendly student edition because if I'm honest, unless you've been a student or are within the working student environment, you might not realise how...